Flags For Good's Statement On Gaza (Long Read)

Flags For Good's Statement On Gaza (Long Read)

Posted by Michael Green on

FEB 1, 2024 UPDATE: This blog was written in early October of 2023 after the Hammas attack of October 7th. I won't edit the blog for posterities sake, but I wanted to write an update in regards to what has followed since. 27,000 Palestinians are dead and over 66,000 are injured; all of this in just four months. This continued offensive by the IDF, backed by the US and other western powers, is nothing short of genocide. The International Court of Justice in The Hague has ordered Israel to abide by international humanitarian law. We're continuing to donate to relief efforts in Gaza through the sale of Palestinian Flags and will continue to update this blog.


Many have been asking what Flags For Good will do in this time.

Frankly, it’s an honor that you all look to our company in times like these; for flags to help show your support/solidarity, and to know where are the best places to send funds to help the actual crisis. We were founded on the principle of "making tools for people to make positive change in their world."

What I didn’t expect, was to be looked to in determining what the positive direction was.

I take that responsibility (however small and niche it may be) very seriously. I also recognize my privilege, my echo chamber, and I practice media literacy as best I can when making decisions like these. The following is where I, (Michael, not necessarily all employees here), currently am with the recent events and how Flags For Good is responding in this ever-changing crisis.


Why haven’t we made Palestine/Israel flags yet?

Well, we have had a plan on making a collection of ALL international flags sometime soon, but we simply don’t have the shelf space for 170+ new products (though we are actively looking to expand so we can do so). 

However, the war in Ukraine screwed this plan up. I made an exception last year and made Ukraine flag because, at some point, our mission to “put tools in the hands of change-makers” and “donate a portion to world-changing causes” had to supersede our new-product pipeline.

This developing situation in the Middle East is the second instance where I think we need to do this.


Why are you so slow to act?

I learned a lot last year with the invasion of Ukraine and how we, as a company, responded. We were slow to make Ukraine flags (more on this at the end). It takes time for organizations to set up relief efforts and refugee services. In the time we waited, we were able to find the World Central Kitchen and push the proceeds from the Ukraine flags to a reputable organization doing actual work on the ground.

As this situation in Gaza develops, we’re taking a similar approach. If I would have jumped to make Israeli flags in solidarity after the Hamas terror attack, I would be eating my words as I watch the Israeli Defense Force (I.D.F.) answer a heinous act of terror with disproportionately worse state-sponsored war crimes. If I would have rushed to make Palestinian flags in the days after the attack, some may take that as us supporting Hamas and their slaughter of civilians (which, of course, we do not).


Here’s what needs to NOT happen. Like ever…:

  • I don’t want Flags For Good to make more unneeded noise that drowns out voices that actually need to be heard in times of crisis.
  • I don’t ever want to be a brand who just takes a side for PR points.
  • I don’t want to politicize human lives, and any person or brand who does so is disgusting.
  • I definitely don’t want to be self-important enough to even assume anyone gives a shit what I think anyway.

But most importantly,

  • I don’t want to miss the opportunity to use the platform we’ve built to do more “good” in the world. 


A Mini-Diatribe About Our Current World

(you can skip this one if you're in a hurry)

We have reached a point where every single issue is being boiled down to us wanting to be on “a winning team.” This lack of nuance is dangerous and dehumanizing when applied to situations like this. It’s easy to apply our feelings of the few in power to all of the citizens under them. The actions of Putin to all Russians, Chinese human rights abuses to all Chinese, Hamas’ killings to all living in Palestine, and Israeli zionism to Jewish people. It would be wrong to look at any of these groups of millions as any one monolith just because it makes it easier for our brains to feel like we are somehow on the right side of history. We have to keep our eyes on the human-ness. Always.


Our Guiding Principle - Human-ness

After days of watching and researching, I have found many amazing organizations all over the spectrum of viewpoints and found the ones that I think respect the humanity in this extremely complex situation that has been brewing for thousands of years. And that to me is the crux of any viewpoint.

Of all of the voices and viewpoints I’ve been consuming, the one that has resonated strongest in my head and my heart the past few days is the organization Jewish Voice for Peace.” They are the largest progressive Jewish anti-zionist organization in the world, and they are not allowing their grief from the terrorist attacks to be weaponized.

What I resonate with most with their take is that it recognizes the fullness of Jewish identity, while also recognizing the fullness of the Palestinian freedom struggle. They state that they are “guided by a vision of justice, equality, and dignity for all people.” (Fuck yeah.)

Anti-Zionism does not equal Antisemitism

Their view, and one that I share, is that anti-zionism is not anti-semitism.

The lopsided truth of the matter

These are not two countries at war. This is not a fair fight.

It is wrong to equate the resistance of the oppressed to the western-backed militarized violence of the oppressor. If you are sickened by the recent murder of 1,500 innocent Israelis, and not doubly sickened by the 3,000+ (and rising) murdered innocent Palestinians, then you aren’t anti-murder, you’re simply against certain people being murdered.

Never again to my people? No. Never again to ANY people. (taken from JVP instagram)

What this recent conflict has awoken the world up to are facts that go back for generations:

It is a fact that Jewish people have been targeted and faced multiple genocides over thousands of years. (Awful.)

It is a fact that Jewish people have the right to exist and express their culture. (As we all should!)

It is a fact that the militant group based in Gaza recently murdered and kidnapped over 1,000 Jewish people. (Sickening)

It is a fact that Israel has the right to defend itself and its citizens according to the international rules of war. (But hopefully doesn't have to...)

It is a fact that the western-backed zionist movement has forced Palestinians out of their land and placed into what is likened to open-air prisons. (Thanks, Great Britain!)

It is a fact that there is an apartheid happening in Palestine and has been largely ignored by the rest of the world for generations. *Gulp*

It is a fact that the state of Israel has systematically encroached on Palestinian lands with illegal settlements in breach of international treaties. (Not cool.)

It is a fact that the Israeli Defense Force has bombed mosques, hospitals, and other places that civilians are seeking refuge because they assumed they would be safe there. (Super fucked up.)

It is not antisemitic to criticize the Israeli government and its military’s decisions. In fact millions of Jewish people are proud of their heritage, ethnicity and faith, but completely oppose the zionist state of Israel and its actions.

Jewish people = good. The government of Israel = hasn't done very much good for a while...

I was moved by an interview I saw of the mother of a victim of the Hamas terrorist attacks urging the I.D.F. to "not answer dead babies with more dead babies"; to not make more mothers feel what she feels.

Grief from a horrific tragedy caused by terrorists is being used to justify a disproportionate state-sponsored military response. That should sound familiar to us in the USA, and we know the consequences of this mistake all too well.


Now, What is Flags For Good Going To Do?

Peace Sign Flag flying on a log cabin

When you purchase any of our Peace flags, you can now choose from organizations helping the humans caught up in this war. We’ve done our due diligence and found organizations doing on-the-ground aid in Gaza, and Jewish activist organizations who are pushing for a ceasefire. 

Currently these organizations are:

Medical Aid for Palestine (MAP)

Jewish Voices for Peace (JVP)

The UN Relief and Works Agency for Palestine Refugees (UNRWA)

We will continue to find and update the best places to donate to so you can select one or many when purchasing our flags.


Speaking of Flags…

🇮🇱 The flag of Israel is the flag of a government who is systematically oppressing humans and perpetuating an apartheid state. Therefore we will not be making Israel flags at this time. We will produce Israeli flags along with all international flags in our upcoming national flag collection once we move into a bigger space (see note above).

🏳️ I’d love to make a flag of the Jewish ethnicity, one that celebrates the Jewish identity and all the history and struggle it comes with. This is in line with our other cultural flags like the Pan-African flag. I recently met a young vexillologist who designed one and I am reaching out to see if I can make them available here soon. (Stay tuned.)

🇵🇸 The flag of Palestine is not the flag of Hamas. (Hamas has their own flag.) The Palestinian flag is currently representing people who are suffering and have suffered for generations. Therefore we will be producing a run of Palestinian flags outside of the upcoming national flag collection to fulfill our mission of putting tools in the hands of change-makers and using proceeds from those sales to donate to organizations doing good in the world.


Our Mission, Now and Always:

When Russia invaded Ukraine, most flag companies saw dollar signs and made blue and yellow flags as fast as possible. We took our time, because we don’t see our flags as just a consumable product to profit from. We see flags as powerful tools for people like you to respond to world events, both physically (with the flag), and monetarily (with the donation we make from your purchase).

I have always said that I hope Flags For Good goes out of business one day. I’d love to stop needing to make Black Lives Matter Flags because one day Black lives will be valued as much as all others. I would love to stop making End Gun Violence flags because the US doesn’t average two mass shootings a day (like we do right now). It would be great to just sell a small amount of Ukraine flags and Israeli flags to proud immigrants and high school Model UN clubs.

But until we get to the place we are headed, as we’re in this messy middle, we use flags to stand up for those who need their voices amplified. We use flags to create the world we want to see.

Thanks for letting us make flags for you. Thanks even more for the epic shit you do with them.


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  • You guys are sincerely the greatest. Much love from Wisconsin, love my Palestine flag, taking it to the street this week

    Kyle Wollenzien on
  • What an amazing response, I completely agree with everything you’ve said, y’all are an excellent business helping make change in the world.

    Zach Harris on
  • Kweh— I really appreciate the time and energy and care put into this letter. I am a Wyandotte Nation citizen (of Oklahoma) and strongly critique the settler colonization/genocide that the Israeli government has inflicted upon the Palestinian people for over a century— a parallel history to the US government (a settler-colonial state) and its extermination efforts of Indigenous peoples here on Turtle Island. I wanted to be responsible in who/where I purchase a Palestinian flag from (screw Amazon). Thank you for taking the time to tease out the nuances here— antisemitism is real but is not the fundamental cause of what’s happening between Isreal and Palestine. This is not a war based on religious difference, but rather over land claims. Given my own Native heritage and history (and contemporary sovereignty/treaty issues) it’s easy for me and other Natives to see the similarities between manifest destiny and zionism when it comes to settler occupation and how mainstream media/widespread knowledge reproduction are controlled by capitalist/colonial/patriarchal/western sources that often demonize the oppressed and their/our resistance. It’s so hard to have critical conversations right now about these longstanding histories between colonized peoples and colonial/imperial states. I hope more businesses will see and follow this letter’s example in how to respond and engage with their clientele.

    Yahšęnęhaǫʔ (Darcy) Allred on
  • This is the greatest response I have seen about what is happening, bravo.

    Cory on
  • This article was super brave to write, and made me think. I appreciate your candor. Keep it up!!

    anne mazzola on
  • This was beautifully thoughtful and concise. Thank you for taking your time with your response, and for regularly being a force for Good in the world.

    Caiti on
  • Thank you for taking the time to understand the nuance of this situation. I’m proud to be a supporter of this company and continue to admire your efforts. Keep it up.

    Jacy on
  • What an absolutely wonderful message. You’ve summed up the situation perfectly-not an easy thing to do, to say the least. Humanity must be the overriding concern. Peace has never been more urgent. Thank you.

    Aline Kuntz on
  • I read what you wrote. It is eloquent and factual. I agree with everything you said and the stance you have taken. You are one of the few sane, intelligent and compassionate people out there. Thanks for your words. Thanks for changing the world too.

    Stephen Cleveland on
  • Thank you for this. Brilliantly expressed, and makes me even more proud to support your company and its mission.

    Carrie Stollings on

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